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Tapinator Provides Product Line Update

07/09/2018

New York, NY, July 9, 2018 - Tapinator, Inc. (OTCQB: TAPM), a developer and publisher of mobile games and applications on the iOS, Google Play and Amazon platforms today provided a general product line update and an overview of recent and upcoming product launches.

Full-Featured Games

The Company continues to have significant conviction regarding its Full-Featured Games and Applications business. The Company’s goal for its Full-Featured business is to create franchise-type products that are evergreen in nature (also known as “Forever Franchises”). In order to accomplish this goal, the Company understands the need to develop products that achieve customer lifetime values (LTVs) that exceed the customer acquisition cost, at scale. The Company has been able to achieve this, at certain download volumes, for two products: Video Poker Classic and Solitaire Dash. The Company believes that, in 2018, it will be able to improve core metrics and scale both of these games via marketing, as well as launch new products that can join Video Poker Classic and Solitaire Dash as Forever Franchises.

Our Full-Featured product pipeline highlights include:

Solitaire Dash 2.0 (released on iOS June 14, 2018): our horse-racing themed tri-peaks solitaire game received a significant update for its 2.0 version. The user interface was completely redesigned in the form of a map to visually represent player progress. This redesign has resulted in a map featuring 324 unique levels across 18 racetracks. Players now have many additional ways to increase earning potential and in-game rewards, including purses for completing racetracks and "sponsorships" that are awarded for completing in-game content. In short, Solitaire Dash 2.0 now combines the proven systems of top grossing card games with its own unique features to create a best-in-class solitaire product. Early results from the game update have exceeded management’s expectations and have resulted in D1 – D14 player retention improvements of 31%-59% from previously strong baseline metrics.  The game is scheduled to be released on the Google Play and Amazon platforms later this month.

Freemium Subscription Product 1 (scheduled for release August 2018): we will be providing a more detailed application description as the release date approaches.

Freemium Subscription Product 2 (scheduled for release September 2018): we will be providing a more detailed application description as the release date approaches.

Dice Mage Duel (scheduled for release September 2018): with this upcoming sequel to the critically acclaimed Dice Mage and Dice Mage 2 games, magical dice dueling is back! Battle other mages in this turn-based multiplayer card game. Summon monsters, conjure spells, and roll mystic dice! Collect cards, find and upgrade powerful loot to become the ultimate Dice Mage. The first two Dice Mage games have strong short-term retention and average revenue per daily active user (ARPDAU). Management believes that the introduction of multiplayer game-play along with other key changes to the game will result in strong long-term retention thereby providing the opportunity to profitably scale the product.

Rapid-Launch Games

As communicated repeatedly over the past eighteen months, we previously recognized that our Rapid-Launch Game product line had peaked and that we had chosen to pivot the strategic focus of Tapinator to our Full-Featured Games business, where we believe the opportunity to be greater and more sustainable.  While our Rapid Launch games library continues to be significant in scale and provide a long tail of meaningful revenue to the Company, recent changes in the Google Play store have reduced the discovery of our existing Rapid Launch Games and have likely made the introduction of new Rapid Launch Games to be more challenging. An explanation of these changes may be found here: https://android-developers.googleblog.com/2018/06/improving-discovery-of-quality-apps-and.html.  While we will continue to assess the long-term impact of these changes, we do expect to see a materially negative impact on our Rapid Launch Game results for the remainder of this year.  We plan to announce our second quarter results on or around August 15th, 2018, and will provide greater detail at that time, including what impact, if any, these changes will have on our previously announced 2018 guidance.

Blockchain Games

In January of this year, we announced the creation of a new subsidiary to develop and publish distributed apps and games that leverage blockchain technology.  Since then, we have launched two fully functioning products, Dark Winds and BitPainting.  We recognized that the blockchain gaming market was in its infancy.  To that end, we previously communicated to our shareholders that we did not expect these efforts to contribute materially to our 2018 revenues.   We are extremely proud of the high quality of both of these products and how they were brought to market both efficiently and on schedule.  That being said, we are disappointed in the slow commercial adoption of both products.  While we will continue to selectively develop both products, we are taking a cautious go-forward approach regarding blockchain games as we recognize that the addressable market may currently be too small to generate significant near term value for our shareholders.

About Tapinator

Tapinator (OTCQB: TAPM) develops and publishes mobile games and applications on the iOS, Google Play and Amazon platforms.  Tapinator’s portfolio includes over 300 mobile gaming titles that, collectively, have achieved over 450 million player downloads, including games such as ROCKY™, Video Poker Classic, Solitaire Dash and Dice Mage. Tapinator generates revenues through the sale of branded advertisements and via consumer transactions, including in-app purchases. Founded in 2013, Tapinator is headquartered in New York, with product development teams located in the United States, Germany, Indonesia, Pakistan and Canada.  Consumers can find high-quality mobile entertainment wherever they see the ‘T’ character logo, or at http://tapinator.com.

Forward Looking Statements

To the extent that statements contained in this press release are not descriptions of historical facts regarding Tapinator, they are forward-looking statements reflecting the current beliefs and expectations of management made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as “believe,” “feel,” "may," "will," "expect," "anticipate," "estimate," "intend," and similar expressions (as well as other words or expressions referencing future events, conditions or circumstances) are intended to identify forward-looking statements. Forward-looking statements in this release involve substantial risks and uncertainties that could cause the development and monetization of our mobile games, future results, performance or achievements to differ significantly from those expressed or implied by the forward-looking statements. Such risks and uncertainties include, among others, our belief that our Full-Featured Games will continue to produce positive results, particularly in terms of our goal of creating franchise-type games with very long or evergreen product lifespans (“Forever Franchises”) in the Full-Featured Games category and our belief that we can continue to scale “Video Poker Classic” and “Solitaire Dash” to achieve our desired customer and ROI metrics, our belief that we can successfully launch at least three new Full-Featured products in the third and fourth quarter of 2018, our belief that the introduction of multiplayer game-play and other changes to the Dice Mage Duel sequel will result in strong long-term retention and the opportunity to profitably scale the product, our expectation that the Google Play store policy changes will have a materially negative impact on our Rapid Launch Game results for the remainder of 2018 and our cautious go-forward approach to our blockchain game business. Tapinator undertakes no obligation to update or revise any forward-looking statements. The quoting and trading of the Company's common stock on the OTC Market Group's OTC Link quotation system is often thin and characterized by wide fluctuations in trading prices, due to many factors that may have little to do with the Company's operations or business prospects. As a result, there may be volatility in the market price of the shares of the Company's common stock for reasons unrelated to operating performance. Moreover, the OTC Market Group's OTC Link quotation system is not a stock exchange, and trading of securities on it is often more sporadic than trading of securities listed on the NASDAQ Stock market or another securities exchange. Accordingly, stockholders may have difficulty reselling any of their shares. For a further description of the risks and uncertainties that could cause actual results to differ from those expressed in these forward-looking statements, as well as risks relating to the business of the Company, see Tapinator's Risk Factors which are available within the disclaimers section of Tapinator.com.

CONTACT

Tapinator Investor Relations

investor.relations@tapinator.com

(914) 930-6232

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